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YSL - MYSLF Campaign
MYSLF by Yves Saint Laurent is a generational statement on the shifting perception of masculinity and to redefine what it means to be a man. MYSLF invites you to let go of toxic cliches and lean into feelings of self-ownership, freedom, and authenticity.
We put together this video Idea for Content Creator I_Go_By_Keenan, who was invited to share what best describes who he is.
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